Who are we?
We're a team of dedicated anglers who feel that we can make a difference in enhancing sports fishing. We are driven by a culture of innovation to develop technology-driven solutions that would give you, the angler, a more enjoyable and hassle-free fishing experience. Not just better lures, but better tackles, better rods and other fishing accessories.
Angling products by anglers, for Anglers.

What have we done?
PR-LABS was established in November 2001. During the last 3 years, we have been studying how predators utilize their senses to detect prey and researching on how we can replicate the displayed prey-like characteristics in our lures. Our R&D efforts resulted in enhanced realism in our lures with patent-pending InterFlow technology.